According to the Audit Bureau of Circultations:
average daily circulation dropped 10.6 percent in the April-September period from the same six-month span in 2008. That was greater than the 7.1 percent decline in the October 2008-March 2009 period and the 4.6 percent drop in the April-September period of 2008.
Newspaper circulation down 10.6 percent // Current
And for a detailed graph of the circulation statistics of major US newspapers over the past 20 years, click here. It's horrifying!
Well, allow me to tell you why...
- It costs a fortune to deliver a physical paper to your doorstep. Remember the milkman? Print newspaper is going to the same resting place.
- Just yesterday I was lamenting that the LA Times is easily only 20% news copy and 80% advertising. What a foolish strategy. Nearly everyone has trained their eye to not even see the annoying noise on the page as they search for content.
- From an ecological viewpoint, the print paper is a tremendous waist of natural resources. I frankly have no desire to receive the LA Time any more. I throw out (recycle) a huge amount of paper trash every week. What's the point? Why not save that entire workflow of waisted resources?!
The print paper is no longer a sustainable business model. Adding more advertising to make up for the lowered cost of advertising only increases my desire to see no advertising at all and makes me want to cease the print paper from arriving at my house entirely. I don't subscribe to the paper to see advertising. At 80% advertising, why do I subscribe to the paper at all?
Where's the phone!
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