Am I the only one that gets sick to death of advertising? Is nothing sacred any more? Must absolutely everything become a feeding frenzy for marketing strategy?
I am not a gamer, but today I heard on NPR that a whole new field of advertising is about to explode: video games. Imagine playing Grand Theft Auto (that in itself alarms me!) and as you, the gamer, play, you "drive by" a billboard. This isn't just any billboard on the virtual road alluding law enforcement. This is a smart billboard. Information you input into your gaming profile is transmitted over the internet to a huge database. Based on that personal information, the ad on the billboard is tailored to you! You never know this. But it's even more evil than that! I've grown pretty adept at selective ignoring, not paying attention to pop ups and ads where ever they appear, but to continue playing the game, you actually have to click on the billboard.
What's next? Advertisements printed on the toilet paper in public restrooms?
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