Last Friday I bought several short-sleeved shirts. Style and fabric mattered, but color was what first drew me to each shirt. I’ve often wished I could design the color patterns in my own clothes: create the fabric itself.
Most of our pigments are a gift to us from the Native Americans.
But color goes way beyond our clothes. Color contributes significantly but quietly to the emotional tone of the spaces in which we live and work. They shape the emotional context of the movies we watch and feel. And, of course, color is important in print and in marketing.
I came across this really fascinating video (below) about how color inks are manufactured. I love it! The producer also made excellent choices in the music chosen to convey the message of the video. The inks look delightfully edible!
I suspect that intense smells also imbue the making of intense colors.