I’ve used the same toothpaste brand for decades: Colgate. We really have very few choices: Crest (Procter and Gamble) or Colgate (Colgate-Palmolive). I guess you can dig around and find a few more obscure brands, but those guys, the big two, seem to dominate the market.
When I was a child, my parents always bought Crest (which first went to market in 1955—just before I was born), and I hated the taste of it. Once I realized, as an adult, I actually had a choice in the matter, I tried a variety of brands and landed on Colgate, specifically MaxFresh with mini breath strips in cool mint. Brushing my teeth with the mini breath strips in cool mint is part of my daily waking up rituals.
Today I learned that Colgate toothpaste was first sold by William Colgate‘s company in 1873, sixteen years after the death of its founder, William Colgate. Colgate was the first toothpaste to be sold in a collapsible tube, introduced back in 1896 in New York. Astonishing to me, it had previously been sold in glass jars!
So, why was toothpaste on my mind today? Well, once again, I squeezed the very last drops out of that collapsible tube. The collapsible tube is convenient until you get to the last little bit. Of course, in my efforts to minimize my footprint and waste, I exert no small effort getting it all out of the tube. I guess that scraping it out of a jar would probably be more of a hassle.