Unlike most people I suspect, literally everything I see in media, online and on TV, I’m asking myself: “Who paid for me to see this and why?”
Call me cynical, but I genuinely do not believe anything in the mediaspehere happens by accident. I believe that corporations have paid large marketing corporations to attain very carefully defined goals, and they are very good at this effort.
This post isn’t about the presidential elections or politics. It’s about Exxon.
Exxon has created a series of advertisements they air on MSNBC, which seems to cater to a more liberal viewer. Probably nothing Exxon can say about oil will change a liberal person’s thinking about Exxon; so, their ad campaign has little of nothing to do with gasoline, oil, oil production, energy, or even Exxon itself. It’s about teachers and their difficult jobs.
And since liberals like education, Exxon (more clearly, their hired marketing corporates) know better than to say that teachers are the problem, like the federal government does with NCLB. So, the ads say that teachers in math and science face big challenges and need our help. They position this ad as offering help to teachers and end it by saying “We can solve this!” with the Exxon logo prominently displayed on the screen.
This is brilliant strategy: tap the positive feelings people have for education and associate that with Exxon, with Exxon’s supposed desire to help our teachers solve “this.” Get the liberals to think more positively about big, government-subsidized oil with its record profits and environmental devastation. After all, educators, typically a more liberal group, shape the attitudes of the next generations of voters.
Again, nothing in the mediasphere happens by accident. Exxon is about profit—and nothing, absolutely nothing else. Oh, and don’t get me wrong, it’s not just Exxon. The vast majority of corporations have the same objective: people exist solely as a means to maximize profit margins. Social and community responsibility is dead.
And when Exxon is offended by a Rachel Maddow report, what then? Will MSNBC be dependent on that corporation’s advertisement revenue stream? Will Exxon begin (or does it already) to shape the context and material of what gets reported? This is precisely why this country needs PBS—a news outlet unfettered by corporate influence. And this is precisely why PBS is always a target in this nation.
I want to live in a nation where corporations do not seek to strip people and communities of their dignity and value as human souls. I want corporations to provide people with livable wages, livable retirement plans, health benefits, and a healthy world in which they can seek to flourish. I want to live in a nation in which corporations live up to their patriotic duty to pay their fair share of corporate taxes, invest in job creation at home, and invest in building infrastructure for the future of this nation.
This is everyone’s (conservative and liberal, corporate and personal) civic, community, and human responsibility.
We can fix unfettered capitalism‘s sole focus on greed.
Yes, we can fix this.
- Exxon Facing New Lawsuit over Yellowstone Spill (insurancejournal.com)
- Iraq wants Exxon out, Russia in (krypticweb.net)
- Exxon seeks to quit flagship Iraq oil project (news.terra.com)
- Exxon Valdez : The Prince William Sound Oil Spill and the Oil Plague [audiovisual documentation of the cover up] (insomniacs2.wordpress.com)
- Exxon buying Canadian oil and gas company Celtic Exploration (bizjournals.com)
- ExxonMobil returns fire at Obama (thehill.com)