It’s All Marketing

I read this tweet from @Wolfrum and in an instant realized that religion is one of the oldest and most successful marketing platforms in the history of humankind.

The church has defined culture through the ages: whose work was “in” and whose work was of no value. It decided what was heresy and what was the word of God. And I’m sure this extends well beyond the Christian church to any religious group large and small.

If a Palestinian dude with a beard & a bunch of followers showed up [today] to save us all, he’d be eating a drone bomb within minutes.”

The quoted tweet reminds me of Rob Bell’s really interesting book, “Jesus Wants to Save Christians.” Jesus was executed because he challenged the existing government and religious order, the rule of the Roman empire and the religious authority of the day. You just don’t do that in any civilization.