I shot this using a 70 – 200mm f2.8L in native 24fps, ISO 100, f2.8, 1/50th, using the Vari-ND to stop the exposure down, shooting at full 1920×1080 HD resolution using the superflat profile. The short little clip was then imported onto my hard drive via ShotPut Pro from my FireWire 800 card reader. I used MPEG Streamclip to transcode the H.264 file using Apple‘s ProRes 422LT codec and then dropped it into FCP. (I know firsthand that FCP doesn’t play well with H.264 files!)
I then did a little color grading in FCP, added titles and a short music clip, and simply exported the file using ProRes 422LT at full size. Then, using MPEG Streamclip to prepare it for the web, I exported the 1920×1080 (137.4MB) file to 720×405 while converting it to an mp4, using the H.264 codec, at 100% quality, with multipass and better downscaling. The exported file is only 5.4MB! Maybe one day I’ll compare which delivers a faster QuickTime conversion export: FCP or MPEG Streamclip. (Everyone says it’s the latter.)
I’m posting the finished product here. It’s very short! The only thing special: it’s a first for me, and it worked straight away!